Seller model

Free to list. Self-serve to join. Monetized with a marketplace cut, not a gate fee.

Early supply is the real bottleneck. Charging creators before the marketplace has demand slows supply growth and attracts the wrong behavior. The right launch model is self-serve onboarding plus a take rate, with verification layered on later.

Default economics

88%

Creator share

12%

Platform share

Mandatory listing fee

Pass-through

Stripe fees

Seller standards

Proof that the seller actually builds or teaches real OpenClaw workflows
Listings need concrete buyer value, install clarity, and honest scope
Verification can be layered later, but onboarding should not block on it
Publishing stays separate from seller creation so the catalog quality stays deliberate

What this avoids

Cold-starting the marketplace with a weak catalog and a subscription tax
Opening the floodgates to low-trust spam listings
Mixing service-site positioning with marketplace discovery intent
Confusing “seller acquisition” with “quality control”

Additional monetization later

Keep the take rate as the default monetization layer
Offer optional homepage boost placement for a small seller fee
Only sell boosted placement once the homepage gets enough buyer traffic to matter

Ready to create your seller profile?

Self-serve onboarding creates the seller record and first listing immediately. Public publication stays controlled, but you do not wait in a seller approval queue.

Start selling Seller login